The Political Economic Social Cultural And Technological Environment Marketing Essay

The Political Economic Social Cultural And Technological Environment Marketing Essay It is important for these reasons: By making effective use of PEST Analysis, you ensure that what you are doing is aligned positively with the forces of change that are affecting our world. By taking advantage of change, you are much more likely to be successful than if your activities oppose it. Good use of PEST Analysis helps you avoid taking action that is condemned to failure for reasons beyond your control. PEST is useful when you start operating in a new country or region. Use of PEST Analysis helps you break free of unconscious assumptions, and helps you quickly adapt to the realities of the new environment. (http://www.mindtools.com/pages/article/newTMC_09.htm) Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. Starbucks Objective †¢ to establish Starbucks as the most recognized and respected brand in the world. Business Ethics and Compliance is a program that supports Our Starbucks Mission and helps protect our culture and our reputation by providing resources that help partners make ethical decisions at work. The program develops and distributes awareness materials, including the  Standards of Business Conduct; facilitates legal compliance and ethics training; investigates sensitive issues such as potential conflicts of interest; and provides additional channels for partners to voice concerns. Partners are encouraged to report all types of issues or concerns to the program through their choice of the offered  communication channels. PESTLE stands for: Political The current and potential influences from political pressures Economic The local, national and world economy impact Social The ways in which changes in society affect us Technological How new and emerging technology affects our business? Legal How local, national and world legislation affects us Environmental The local, national and world environmental issues The PESTLE analysis will be used to identify and understand the important factors Starbucks must consider in all areas of the business. Political: * Taxation policy high taxation imposed on farmers in those countries producing the coffee bean will usually mean Starbucks pay a higher price for the coffee they  purchase. Any fluctuations in taxation levels in the industry are almost certainly ultimately passed on to the consumer. Recently (June 13, 2003) Tanzanias Minister of  Finance harmonized and rationalized local government taxation to boost rural  productivity of the coffee bean. Tax was lowered for these small holder farmers and this saving will have been passed on to purchasers of coffee like Starbucks. * Deregulation A decade ago, the USA pulled out of the ICA (international Coffee Agreement) that set export quotas for producing nations and kept the price of coffee fairly stable. Coffee quotas and price controls ended. Since the deregulation farmer shave suffered and their earnings have dropped. Many have struggled to make a living so have given up. * International trade regulations/tariffs Trade issues will affect Starbucks  predominantly when exporting and importing goods. When another countrys government imposes a tariff it not only results in an efficiency loss for Starbucks but large income transfers can become inconsistent with equity. This extra charge can turn a bargain into a rip-off. Also, since 9/11, trade relations have been adversely affected  between the USA and some other countries. * Government stability Starbucks should thoroughly investigate the political stability of any country they plan to expand to. Changes in government can lead to changes in taxation and legislation. The forthcoming American elections may have an effect on Starbucks as new legislation or new or existing government may bring in taxes. Also, those countries in political turmoil or civil war (e.g. Zimbabwe at present) should be approached with great caution when considering new ventures. * International stability The international economy must be brought into consideration as it can affect Starbucks sales and markets. The aftermath of 9/11 was an example of an economic downturn that affected the world market. If the world market is in a slump it is not usually the ideal time for a business to look at grand expansion. * Employment law A reduction in licensing and permit costs in those countries  producing the coffee bean for Starbucks would lower production costs for farmers. This saving would in turn be passed on to the purchaser. Economic: * Interest rates A rise in interest rates means investment and expansion plans are put-off resulting in falling sales for Starbucks and their suppliers. Also mortgage repayments rise so consumers have less disposable income to spend on luxury  products such as coffee. Low interest rates should have the opposite effect. * Economic Growth If growth is low in the nation of location of Starbucks then sales may also fall. Consumer incomes tend to fall in periods of negative growth leaving less disposable income. Consumer confidence in products can also fall if the economic mood is low * Inflation rates Inflation is a condition of increasing prices. It is measured using the Retail Price Index (RPI) in the UK. Business costs will rise for Starbucks through inflation, as will shoe-leather costs as they shop around for new best prices of  materials, menu costs will rise as Starbucks have to create new price lists. Also, uncertainty is created when making decisions not least because inflation redistributes money from lenders to borrowers. A firm that borrows L1000 during an inflation  period will pay back less in real terms as the value of this money will decline over  the period. * Competitors pricing Competitive pricing from competitors can start a price war for  Starbucks that can drive down profits and profit margins as they attempt to increase, or at least maintain, their share of the market. * Globalization Globalization of the coffee market has meant farmers of the bean now earn less money than they used to. This can result in a decrease of people willing to do it for a living, which will mean a decrease in coffee produced, resulting in a drop in Starbucks supply levels and probably profits. * Exchange rates Starbucks are affected by exchange rates when dealing with international trade. If the value of the currency falls in the country of a coffee supplier  this enables Starbucks to get more for their $ or L when importing the goods to their  country. This saving can be passed along to the customer. Exchange rates are forever  changing throughout the world in todays market. Social: * Population demographics Population demographics are a very important factor for  Starbucks as they identify what parts of the population they need to aim their product sat or which parts of the population they need to encourage to visit their stores more than they presently do. Looking at the table in the case study demonstrating the  percentage of the age groups that drink coffee or specialty coffee it can be seen that the age groups that Starbucks should be aiming their marketing at are the people  between 35 and 54. They should consider targeting the 18-24 age group as they drink  the least amount comparatively and by encouraging this segment to choose Starbucks coffee now, there is a chance they may continue to drink it long into the future. * Income distribution Where income is distributed is another factor that Starbucks should look at as this also demonstrates the ideal place to aim their marketing or to locate their stores. Coffee is more of a luxury product so it is those people/places with the most amount of disposable income to spend that should be targeted the most intensely. * Attitude to work Starbucks would not want to locate to an area where the local  population have a poor attitude to work. Recruitment would be difficult, training arduous, and staff turnover would be high. Attitudes to work are important in other  ways. A large number of workers in large cities now go out for their lunch rather than use an internal canteen. Starbucks can use this to their advantage and promote the shop as a place where people can meet up and so it will mean that they will get larger amount of people in their stores at this time of the day. * Standard of education/skills When Starbucks are deciding upon new premises they must look at the standards of education and skills locally. They must be sure there are  people who live there with sufficient skills to ensure successful operation of the  business, or at least the potential to learn that comes with a good education. * Working conditions/safety Those people with the most disposable income, e.g. young single professionals etc, will be accustomed to high standards. Starbucks must ensure its shops are clean and comfortable, service is of the highest order and health and safety issues are fully addressed * Location Transport needs to the premises must be considered for both staff and customers. Easy access is vital to ensure there is no excuse for staff to arrive late or  for customers not to visit. * Age distribution Research shows the average age of the population is getting older  and birth rates are stagnating. Starbucks is presently aiming its product at young  people but maybe these views will change in the long-term as the market proportion for young people diminishes. The most profitable way forward may be to widen their  target market despite the risk of alienating present customers. * Health consciousness Good health and foodstuffs associated with healthy living are important I todays market place, as this is a trend that is occurring at the moment in western societies. Starbucks can use this information when deciding the additional  products to sell, as well as coffee, as a large number of their customers are looking for  healthy alternatives to cakes and biscuits, which have been associated with coffee in the past. Technological: * IT development Starbucks is always looking to develop and improve its Internet facilities. Starbucks launched its first-generation e-commerce Web site in 1998. In late1999, Starbucks decided the site needed a major upgrade to enable new functionality and prepare for long-term growth. To achieve these goals, Starbucks upgraded to Microsoft Commerce Server 2000, one of the key Microsoft .NET Enterprise Servers. As a result, scalability and performance have improved, and the company now has the tools it needs to profile and target customers, analyze site data, and deliver new features to the market in the shortest time possible. * New materials and processes Developments in the technology of coffee making machines and the computers that Starbucks use to run their cash registers will enable their staff to work more quickly and efficiently. This will result in customers being served quicker and create the potential to serve more customers in a day. This will  prevent customers from having to wait around for long periods thus improving customer relations along with increasing the customer base. * Software upgrades In the short-term, Starbucks must identify the most efficient software upgrades to use to keep up with the competition. This applies to the improving the accessibility of their website (www.starbucks.com) and also improving the speed and quality of the service provided on the shop floor.* Research and Development activity As a multi-national business empire, Starbucks has the budget and the resources to have a cutting-edge R+D department. The websites very accessible, the facilities are state of the art but more importantly new ideas are consistently being tried in terms of a constantly updating menu.* Rate of technological change The rate of technological change in the current world market is high, much higher than, say, thirty years ago. Much of this is down to the Internet and the speed with which information can be communicated around the globe. Starbucks will need to invest heavily just to stand still in their ever expanding and developing market, and even more so to try to stay ahead of competitors. Legal: * Trade and product restrictions Starbucks need to be aware of the trade laws in the various countries they occupy and do business with. They need to ensure they are not in violation of e.g., religious laws. Also, certain countries impose a tariff that has to be  paid when goods are imported/ exported so this must be taken into account. * Employment law Each country has varying employment laws. Some may have a Sabbath day, some may have a limit on the number of hours an employee may work  per week, all will have varying levels of minimum wage. Starbucks should consider  these factors when deciding on relocation .* Health and Safety regulations Starbucks may find these regulations are not as stringent or well enforced in certain countries. It would be wise though to enforce universally high standard of health and safety throughout all its shops to maintain a good global image and ensure all laws are abided by. Also, by not maintaining high standards they will be liable for a large amount of civil cases as it is a legal requirement for them to enable that their staff and customers are safe when they are in their stores. * Monopolies commission If Starbucks consider expanding their operations further  to control an even larger percentage of the market than they already have they will have to consider the possibility of breaking monopolies legislation as they may have a share of the market that is too large. This would mean that they would have unfair  advantage over other companies in the same market. This would mean that they could  benefit from economies of scale and would also be able to charge prices that were not competitive in the market and get away with it due to the lack of competition. The Competition Commission are in place to try and prevent these situations occurring[e.g. CC (back then the MMC) block BskyB attempted takeover of Manchester United in 1999]. * Land use Starbucks may have to abide by local planning regulations when building shops or altering purchased sites, as certain areas of land may be protected or  unsuitable. All matters would be addressed by the local government. Environmental: * Pollution problems Starbucks customers create a lot of waste as they often leave the shop with their cup of coffee and then dispose of it in the street. The packaging for  this cup must be carefully considered to make it as biologically degradable as  possible. Certain other materials can be very harmful to the natural environment. * Planning permissions Planning permission may not be granted if Starbucks wish to  build in an area that could be harmful to the environment. The land may be protected. * Work disposal Starbucks need to carefully consider the methods in which they dispose of their waste as there are strict laws in most countries to ensure a firm trading in their country disposes of the waste that is created in their business in a specific and efficient way. If they do not follow these laws they may find themselves being sanctioned, which not only affects them financially but also tarnishes the reputation of  the brand name, as most of the waste created will bear the logo of Starbucks. * Environmental pressure groups Starbucks should be aware of the physical and influential power of groups such as Greenpeace and Friends of the Earth. Any violation of animal or environmental rights by a company is usually followed by a swift and attention-drawing protest from one of the groups. Brand image and customer bases are often irreconcilably tarnished due to the actions of these groups

Helping Field Essay

Professionals that enter into the helping field as a human service worker, enter into this field for many different reasons. They may enter into this field because they know someone that has a mental illness, they like helping people, or they follow in the footsteps of their parents or another family member who is working or has worked in the mental health field. The professionals that choose to enter into the helping field because they like to help people may think of it as an opportunity to help people in at-risk situations, like abuse, homelessness, or even illness. Human service professionals are in a wide variety of settings, like private, and government social service agencies, which simply to help people cope with their problems, and help them in solving their problems. Professionals that choose to enter into the helping field because they know someone (family member or friend) with a mental illness are more likely to sympathize with their clients and become some sort of an advocate for those that cannot stand up for themselves. These professionals also may have a little bit more of a passion and or drive to want to help other people like whom they know. Professionals that choose to enter into the helping field by following in their parents or other family members footsteps, have heard all kinds of stories about what was going on at work and how their parent or family member was able to help their client. Those that follow in the footsteps and those that know someone with a mental illness, are more likely to have more knowledge and insight about the human service profession as well as a genuine want to help other people be able to live a full and happy life. It takes a certain type of person to be a helper. They must have a passion and a drive to be able to help people or care for people, if they want to work in this profession. Most people don’t do this type of work for the money; they do it because they like to help people. There is so much need in the world for human services workers.

Holocaust Museum - Free Essay Example

Sample details Pages: 5 Words: 1480 Downloads: 4 Date added: 2019/04/26 Category History Essay Level High school Tags: Holocaust Essay Did you like this example? As expected, going to the Holocaust Museum was a very emotional experience. I learned about the Holocaust throughout my middle and high school years and it makes me angry and disgusted, but once I saw all the artifacts and pictures of what the Jewish people and their families had to go through I have this indescribable sense of empathy, putting myself in their shoes which gives me a different feeling then of just learning about it from a book or a Powerpoint presentation. Seeing artifacts from the war and concentration camps gave me chills. Don’t waste time! Our writers will create an original "Holocaust Museum" essay for you Create order Going through this Museum makes you think how could one person full of hate could not only get a whole countys support, but their willingness to execute his insanely dark and murderous plan. When I was walking through the museum I decided to talk about the crematorial which they used to dispose of the bodies after they were executed. This gives great insight of this time period by showing us how the Nazis thought that they really were the superior race and that using scientific racism was a justification to their inhumane thoughts and actions. We learn that the people of Germany were so desperate for a leader to bring them out of depression and make them a European or global power again, that they embodied his terrible plans and were willing to execute the Final Solution for him. When I went to the Museum there were so many moving artifacts to choose from. I was debating on quite a few of them to write about. I ended up choosing the crematorial because I felt like it showed us more of the destruction and intent of the Final Solution than the other artifacts. It was actually in the very last room of the tour so I thought I had already found what I was going to write about, but this really intrigued me because I had never seen one of the things the Nazis used to dispose of the bodies. Throughout school they show pictures of the gas chambers, the work sites, and the awful living spaces for the Jewish people at the camps, but I had never once seen a cermatorial, not even a picture of one. It had its own room and not very many people stopped and looked at it so I decided I would check it out. After reading the short write up on it I knew I wanted to use it for this paper. I think it is something different than a lot of people would choose to do because no one real ly cares and talks about what happened to the Jewish people after they were killed. I will say it isnt as important to learn about it compared to most things when you are taught about World War II and the Holocaust, but very important and it is symbolic of this time period. This is the final step of the Final Solution so it is important to talk about and should not get left out. It looks like how you would think a crematorial would look like. It has a big black metal door to it with a handle on. It also has another opening at the bottom of it that is also made out of the black metal which I dont know what the bottom opening is used for. Around the openings is made of red brick. When you look at the picture you can see that there are metal tools that they used when they were disposing of the bodies. You can see blackness all around the red brick from the fire. In the death camp of Auschwitz there were five different crematoriums that they used to burn the dead bodies. Each of the crematoriums had their own building. Some also had gas chambers connected to them. These Crematoriums were first built in 1939, but there wasnt many of them solely because at that time period the deaths were relatively low compared to what they would become in the upcoming years. The crematoriums used oil to run and were actually built for farmers who needed to burn debris and dead animals. As the number of deaths grew a man by the name of Heinrich Kori made the first permanent crematoria which did not run off oil like the previous one, but it ran off coal. The permanent ones would be put into brick buildings so an accident wouldnt burn down the building. The crematorium buildings would also have a place to store the dead bodies to just lay there until they could be cremated. They were usually built right beside where the Jewish people would sleep so it would be e asier to gather them to be executed. If you have ever seen the Boy in the Striped Pajamas the process is the same. They would round everyone up then tell them they are getting to shower so they had to take off all their clothes, then they would lock them in and put the gas on, killing everyone inside. After all that they would cremated the bodies and that was the smoke his father saw at the end of the movie. My artifact was taken from Crematorium V in 1944 when this specific furnace broke down after burning thousands of dead bodies. The first permanent crematorium was built in 1940 and was used until 1943. According to the Jewish virtual library this crematorium could burn 340 bodies per day. People that were deemed unfit and not healthy would be killed then burned first, and the Polish would be picked out too. There were two rooms in the crematorium that were just for killing people with gas. These rooms were called Bunker no.1 and Bunker no.2. After 1943 they had made countless other crematoriums so they stopped using crematorium I. Crematorium II-III were even bigger than the first one. According to the Jewish virtual library they could burn 1,440 bodies per day, that is more than 4x as many bodies per day. These buildings also had gas chambers connected to them and were used to kill Jews and some people who werent Jewish. These crematoriums were used from 1943- 1944. At the end of the war once the Nazis knew the allies were going to find the camps, the officers ordered Crematorium II-V to be destroyed to hide all the evidence. Crematorium IV-V were smaller than II and III, but bigger than the first one. According to Jewish virtual library it could burn 740 bodies per day, and some ex-Nazis say it could even be more. The Nazi soldiers would make the Jewish people dig pryes and pits next to these two crematoriums and then burn them inside the pits after they were killed in the gas chambers. That seems so messed up to me that they would almost work them to death digging so later they can lay in them dead and then cremated. These two crematoriums were used between the years 1943-1945, and were also destroyed so the Allies couldnt find the evidence of them. This object gives us insight on how much faith and how much the military personal and the whole country looked up to Hitler and thought he was the countrys savior. This country was in a time of misery and economic desperation, and Hitler rose to power and fixed it. Once this happened everyone was brainwashed by Hitler and his ideas and thought because he got them out of the countrys worst depression that everything he said and planned was the right thing to do. Being an independent person in this time period was very difficult and most people werent. If you had ideas that were against Hitlers regime you could be prosecuted or worse, killed. For that reason the majority of people just followed what Hitler said, no questions asked. Im not saying no one spoke out, but the majority did not either because they were scared or because they truly thought Hitler was the countrys savior. This furnace and the crematoriums show us how dark and evil Hitlers Nazi regime really was. They were willi ng to kill 11 million people because of one mans plans for a better Germany. The military and German people were so brainwashed that they thought all of this evil was acceptable. This museum was a memory I will have with me for the rest of my life. It showed more of the Jewish peoples struggles that you cant always invision from a book. My artifact supported how desperate the people of Germany must have been to get out of their depression and how they were dependent on Hitler and believed everything he wanted to do was the right thing to do. Based on the facts and history of the five crematoriums and the amount of people that were killed and then burned in them supports my thesis of the dependency and desperation of the German people.

Children s Gender Identity Development The Dynamic...

Brinkman, B. G., K. L. Rabenstein, L. A. Rosen, and T. S. Zimmerman. â€Å"Children s Gender Identity Development: The Dynamic Negotiation Process Between Conformity and Authenticity.† Youth Society (2012): 835-52. Print. This article describes the experiment performed by aspiring scientists along with the results of the experiment. In their experiment, the aspiring scientists questioned children of varying ages on how they felt about the sex they were assigned at birth, and the stereotypes that come with it. By asking such questions, the aspiring scientists discovered that children play a large role in their gender identity, which opposed the general belief that our genders pick us, not us picking our gender. This article will immensely add to my paragraph on childhood gender roles. Children s Gender Identity Development: The Dynamic Negotiation Process Between Conformity and Authenticity† provides evidence that child are indeed aware of the stereotypes that come w ith gender, and allow that knowledge to effect their everyday lives. Lee, Elizabeth A. Ewing, and Wendy Troop-Gordon. â€Å"Peer Processes and Gender Role Development: Changes in Gender Atypicality Related to Negative Peer Treatment and Children’s Friendships.† Sex Roles (2010): 90-102. Print. This article informs the reader of the how childhood gender roles influence relationships and play time in kids. The authors explain how children pick up on the subtle cues from adults and peers on what is considerShow MoreRelatedStephen P. Robbins Timothy A. 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